Dvd recording of tuned source with ad inwertion
AssigneeScientific-Atlanta, Inc.
InventorSamuel Russ
Life of this patent
Estimating the term…
Abstract
DVD recording of tuned source with ad insertion. Additional material, such as commercials, previews, and computer files can be inserted into a presentation that has been saved on a storage device. The presentation originates from a recording of a tuned signal. The additional information can replace the original ads of a presentation and be used when making a menu for the DVD. The additional material inserted into the presentations can be tailored to fit each individual user.
Claims24
A method for inserting material in a presentation to be recorded to an removable storage device, said method comprising the steps of:
- tuning to receive said presentation;
- storing said presentation to a hard drive of a set-top box;
- identifying a break in said presentation;
- and
- inserting said material into said presentation at said break when recording to an removable storage device.
A method for inserting additional material to a presentation wherein said presentation originated from a tuned signal, said method comprising the steps of:
- storing said presentation to a hard drive of a set-top box;
- inserting a menu to arrange said presentation, wherein at least a portion of said menu comprises said additional material.
A presentation altered to include ads residing on a storage device, said presentation comprising:
- one of a plurality of ads inserted as a background to a menu of said presentation;
- and
- another one of said ads inserted elsewhere in said presentation.
A DVD with an altered presentation thereon, said presentation altered to include ads, said DVD comprising one of said ads inserted as a background to a menu of said altered presentation.
Dependencies are inferred from the claim text.