Method and system for preservation and improvement of television advertisement in digital environment

A system for digital video content distribution limiting content playing to conditions defined by content distributor, comprising:

• at a sending side, a video server for maintaining digital video content to be distributed;
• said video server being operative for scrambling a video content with a secret key so that the scrambled video content could be played only by a video player provided with a descrambler and the secret key;
• generating a video player provided with the descrambler and the secret key;
• said video player formed so to play the scrambled video content with limitations defined by content distributor;
• and
• providing a data record linking said scrambled video content to said video player;
• and
• transmitting means coupled with said video server for delivering the data record, the scrambled video content and the linked video player to recipient systems;
• wherein the scrambled video content could be descrambled and played only by the linked video player and therefore, with limitations defined by content distributor.

A system for presenting different commercials with the same video program depending on users' information stored in recipient devices, comprising:

• at a sending side, a video server for maintaining video programs and video commercials to be presented with the video programs;
• said video server being operative for reserving places in a video program for video commercials;
• linking commercials to the video program so that the number of linked commercials would be greater than the number of places reserved for commercials;
• and
• providing information about the linked commercials;
• transmitting means coupled to said video server for transmitting the video program, the linked commercials and the information about commercials;
• at a recipient side, receiving means coupled to said transmitting means for receiving the video program, the commercials and the information about commercials;
• a direct-access storage coupled to said receiving means for obtaining and storing the video program, the commercials and the information about commercials;
• wherein any commercial can be directly accessed and presented in any place of the video program;
• profiling means for acquiring and storing user's information, said information including user's preferences and objections related to advertised products and services;
• processing means coupled to said direct-access storage and to said profiling means for comparing the information about commercials with the user's information;
• and
• as a result of the comparison, selecting commercials to be presented in the video program in the places reserved for commercials;
• and
• a video player coupled to said direct-access storage and said processing means for playing the video program with the selected commercials.

A system for supplementing video commercials with purchase and other information, comprising:

• at a sending side, a video server for maintaining video commercials to be presented with video programs;
• said video server being operative for reserving places in a video program for video commercials;
• providing supplemental information for at least some commercials;
• placing the supplemental information at the end of commercial;
• and
• including in the video program markers pointing to the start and the end of each commercial provided with supplemental information;
• transmitting means coupled to said video server for transmitting the video program with the commercials and the supplemental information;
• at a recipient side, receiving means coupled to said transmitting means for receiving the video program with the commercials and the supplemental information;
• displaying means for displaying video programs, video commercials and messages;
• a remote control for transmitting user's commands and user's responses to the displayed messages;
• a video player coupled to said remote control and said receiving means for playing the video program with the video commercials and detecting said markers pointing to the start and the end of each commercial provided with a supplemental information;
• and
• processing means coupled to said video player for obtaining marker information, to said displaying means for displaying messages and to said remote control for receiving user's responses;
• said processing means being operative for displaying a message at the start of commercial, said message prompting the user to press a button on the remote control for obtaining a supplemental information related to the commercial;
• at the end of commercial, unloading the supplemental information if the user has positively responded to the message;
• and
• storing the unloaded information so that the information could be reviewed later thereby allowing the user to continue watching video program without interruption.