Trick play resistant ad insertion
AssigneeScientific-Atlanta, Inc.
InventorSamuel Russ
Life of this patent
Estimating the term…
Abstract
Trick play resistant advertisements. Specified commercials could be recognized by the software in set-top boxes to prohibit the use of trick play for the duration of the commercial. The commercials would also be precluded from trick play when played in a multi-room system or when recorded to a DVD. Specified commercials could also be protected from updates or local ad insertion, and only be updated when specified by the company responsible for the commercial.
Claims38
A method of precluding trick play in a recorded presentation, said method comprising the steps of:
- playing said presentation from a set-top box;
- identifying a tag in said presentation;
- and
- precluding trick play of a portion of said presentation corresponding with said tag.
A method of precluding trick play in a recorded presentation, said method comprising the steps of:
- playing said presentation at a set-top box;
- identifying a tag in said presentation;
- inserting material into said presentation to correspond with said tag;
- and
- recognizing said tag to preclude trick play of said inserted material.
A method of precluding trick play in a recorded presentation, said method comprising the steps of:
- playing said presentation at a set-top box;
- inserting material into said presentation;
- and
- recognizing a tag corresponding with said inserted material to preclude trick play of said inserted material.
A presentation recorded from a tuned signal, said presentation having tags corresponding with advertisements inserted into said recorded presentation and said tags recognizable to preclude trick play while viewing said inserted advertisements.
Dependencies are inferred from the claim text.