Pre-recorded dvd ad insertion
AssigneeScientific-Atlanta, Inc.
InventorSamuel Russ
Life of this patent
Estimating the term…
Abstract
Prerecorded DVD menu alteration and ad insertion. Additional material, such as commercials, previews, and computer files can be inserted into a presentation that has been saved on a storage device. The presentation can originate from a store bought DVD. The additional information can be inserted at any point during the presentation of a professionally made DVD and can be used to alter and add new information to the menu. The additional material inserted into the presentations can be tailored to fit each individual user.
Claims21
A method for inserting additional material in a prerecorded presentation, said method comprising the steps of:
- receiving said prerecorded presentation from a first storage device;
- storing said prerecorded presentation to a second storage device;
- playing said prerecorded presentation from said second storage device;
- identifying a break in said prerecorded presentation;
- and
- inserting said additional material into said prerecorded presentation on said second storage device at said break.
A method for inserting material in a prerecorded presentation, said method comprising the steps of:
- receiving said prerecorded presentation from a first storage device;
- storing said prerecorded presentation to a second storage device;
- and
- altering a menu of said prerecorded presentation with said inserted material.
A presentation altered to include ads residing on a storage device, said altered presentation comprising one of a plurality of ads inserted as a background to a menu of said altered presentation.
Dependencies are inferred from the claim text.