System, method and computer program product for providing content to a remote device

A system for providing content to a remote device, comprising:

• logic for receiving a request to establish a link from a remote device, the request being received via an access point in a set of access points that define a service area;
• logic for establishing a link with the remote device;
• logic for associating an identifier with the remote device for the link, subsequent communications made via the link including the identifier;
• logic for monitoring communications made via the link in the service area utilizing the identifier to determine a location of the remote device;
• logic for selecting content based on the determined location of the remote device;
• and
• logic for sending the selected content to the remote device via the link for presentment.

A computer program product for providing content to a remote device, comprising:

• computer code for receiving a request to establish a link from a remote device, the request being received via an access point in a set of access points that define a service area;
• computer code for establishing a link with the remote device;
• computer code for associating an identifier with the remote device for the link, subsequent communications made via the link including the identifier;
• computer code for monitoring communications made via the link in the service area utilizing the identifier to determine a location of the remote device;
• computer code for selecting content based on the determined location of the remote device;
• and
• computer code for sending the selected content to the remote device via the link for presentment.