Expanded content label and related method of manufacture

An expanded content label comprising:

• an expanded content device including a first panel, a second panel, and an intermediate panel, the first panel folded over the intermediate panel and the second panel along a fold line between the first and second panels so that the intermediate panel is positioned between the first panel and the second panel, the intermediate panel being slidable from an at least partially stored mode to an at least partially accessed mode through an aperture defined by at least one of the first panel, second panel and fold line;
• a base label;
• and
• an overlaminate adhered over the expanded content device and including an adhesive securing the expanded content device to the base label.

A method comprising:

• providing an elongate piece of label material having a length and a first width;
• cutting the piece to form an aperture across at least a portion of the first width;
• cutting the piece so that a portion of the piece is of a second width less than the first width;
• folding the piece to form a first panel, a second panel and an intermediate panel, the first panel and second panel connected by a first fold line, the aperture being at least one of adjacent the first fold line and along the first fold line, the second panel and the intermediate panel connected by a second fold line, the intermediate panel including the portion of the piece of the second width, the intermediate panel positioned between the first panel and the second panel;
• and
• cutting the second panel and the intermediate panel so that the intermediate panel is free to slide relative to at least the second panel.