Method and apparatus for enabling direct response marketing
AssigneeStudio Store Direct, Inc.
InventorReno Rolle
Life of this patent
Estimating the term…
Abstract
A method and apparatus for enabling and facilitating direct response marketing of products. A method includes providing product marketing program content, providing a reference to the product marketing program in the entertainment program, such that by selecting the reference, a viewer can view the product marketing program content, providing contact information for sales service in the product marketing program content, wherein the contact information in the product marketing program content allows a viewer to purchase a desired product, and providing sales service to facilitate the viewer's purchase. The entertainment program and product marketing program may be stored on an optical disk, such as a DVD.
Claims20
A method for direct response marketing, the method comprising:
- providing entertainment program content;
- providing product marketing program content;
- providing a reference to the product marketing program in the entertainment program, such that by selecting the reference, a viewer can view the product marketing program content;
- providing contact information for sales service in the product marketing program content, wherein the contact information in the product marketing program content allows a viewer to purchase a desired product;
- and
- providing sales service to facilitate the viewer's purchase.
A method for marketing products related to content of an entertainment program, the method comprising:
- displaying a first program having entertainment content;
- providing a second program having product information content of products;
- displaying a reference to the second program in the first program;
- and
- providing purchase information in the second program to allow a viewer to purchase the products;
- wherein when a viewer selects the reference in the first program, the second program is displayed.
A data storage media comprising:
- entertainment program content;
- product marketing program content advertising products;
- and
- contact information for sales service in the product marketing program content, wherein the contact information in the product marketing program content allows a viewer to purchase a desired product advertised in the program marketing program content.
Dependencies are inferred from the claim text.