Searchable television commercials
AssigneeInternational Business Machines Corporation
InventorsDavid Johnson, David Kaminsky
Life of this patent
Estimating the term…
Abstract
A mechanism is provided for indexing commercials. A viewer may query a search engine for a particular product or service. The index may include descriptors that are provided within a blanking interval within the media stream or within program guide information associated with the stream. The index information may also include Internet hyperlinks. Commercials may also have associated therewith a value that is relative to a value of media content. A viewer may accumulate value by viewing advertisements. Accumulated value may then be used to acquire more content.
Claims31
A method for providing access to advertising within a media stream, the method comprising:
- receiving a request for a commercial;
- searching at least one stored media stream for commercials matching the request;
- presenting at least one commercial matching the request;
- and
- responsive to selection of a commercial within the at least one commercial, playing the selected commercial to a user.
A method for providing access to advertising within a media stream, the method comprising:
- responsive to playing a selected television commercial to a user, identifying a point value for the selected television commercial;
- and
- providing access to television content based on the point value.
A system for providing access to advertising within a media stream, the system comprising:
- at least one stored media stream searchable for commercials matching a request;
- and
- at least one of a server and a television device for presenting at least one commercial matching the request.
A system for providing access to advertising within a media stream, the system comprising:
- at least one of a server and a television device, responsive to playing a selected television commercial to a user, for identifying a point value for the selected television commercial;
- and
- wherein at one of the server and the television device provide access to television content based on the point value.
(canceled)
(canceled)
A computer program product to allow access to advertising, the computer program product comprising:
- a computer usable medium having computer usable program code embodied therein, the computer usable medium comprising:
- computer usable program code configured to receive a request for a commercial viewable on one of a television, a computing device and a communications device;
- computer usable program code configured to search for any commercial corresponding to the request;
- and
- computer usable program code configured to present any commercial corresponding to the request.
Dependencies are inferred from the claim text.