US 2006/0217110 A1 · Prioritizing the display of non-intrusive content on a mobile communication device

Abstract

Advertisements and the timing of the display thereof on tickers of mobile devices are selected based on activity of the mobile devices and bids made by advertisers. Advertisers define conditions of the mobile devices that are to trigger the display of particular advertisements. The advertisers can also bid for priority placement of advertisements and can set spending limits to manage budgets. During use of a mobile device in a mobile communications network, parameter data defining conditions associated with the mobile device and the operation thereof is generated. The mobile device also generates event data defining events or activity of the mobile device or the associated mobile user. The parameter data and the event data are used by an advertising system of the mobile communications network to select an advertisement and the timing of the display of the advertisement, respectively. Any priority given to particular advertisements based on bids made by advertisers is also used to select the advertisement.

Claims21

Dependent claims

In a mobile communication system in which a mobile device operated by a user includes a ticker capable of displaying information, a method of displaying non-intrusive advertising content on the ticker, comprising:

during operation of the mobile device, obtaining one or more of:
parameter data that represents at least one parameter associated with the mobile device or the user;
and
event data that represents at least one event associated with the mobile device or the user;
and
based on said one or more of the parameter data and the event data, selecting:
an advertisement from among a plurality of advertisements and obtaining advertising content associated with the selected advertisement;
and
selecting a time for display of the selected advertisement on the ticker, such that the selected advertising content is displayed on the ticker at the selected time.

6 more elements

In a mobile communication system, a method of receiving and processing advertisement campaign information from an advertiser such that advertisements can be displayed on tickers of mobile devices operating in the mobile communication system, comprising:

receiving, from the advertiser, one or more of:
parameter specification data that specifies at least one parameter associated with target mobile devices or target mobile users that is to be used to select a particular advertisement for display on a ticker of a selected mobile device;
and
event specification data that specifies at least one event associated with target mobile devices or target mobile users that is to be used to trigger the display of the particular advertisement on the ticker;
and
storing said one or more of the parameter specification data and the event specification data for later use in selecting an advertisement and the time at which the selected advertisement is to be displayed on the ticker.

3 more elements

Dependencies are inferred from the claim text.

Prioritizing the display of non-intrusive content on a mobile communication device

Life of this patent

Prioritizing the display of non-intrusive content on a mobile communication device

Life of this patent

Abstract

Claims21