Method and system for analyzing the effectiveness of marketing strategies

A method for analyzing the effectiveness of marketing strategies for various competing products in a market, the method comprising:

• administering a first survey relative to marketing materials that have multiple components for several of the various competing products, wherein first survey results are provided by a first group of respondents in a target industry corresponding to the market;
• tracking subsequent behavioral data of the first group of respondents;
• determining, based on the first survey results and the subsequent behavioral data, which components of the marketing materials for the several of the various competing products most significantly effect subsequent respondent behavior;
• creating a first statistical model based on the first survey results, wherein the first statistical model represents an overall ability of the marketing materials for the several of the various competing products to influence respondent behavior;
• administering a second survey to a second group of respondents for at least one competing product of the various competing products that is different from the several of the various competing products analyzed in the first survey, wherein the second survey consists of at least one module and wherein the second group of respondents provide second survey results in response to at least one marketing sample;
• determining respondent attitude of the second group of respondents to the at least one competing product before respondents are exposed to the at least one marketing sample;
• tabulating the second survey results of the at least one module;
• determining what effect the at least one marketing sample had on respondent attitude of the second group of respondents regarding the at least one competing product of the various competing products;
• determining how the at least one marketing sample can be expected to affect future behavior of the respondents;
• creating a second statistical model based on the second survey results, wherein the second statistical model represents an overall ability of the marketing materials for the at least one competing product of the various competing products to influence respondent behavior;
• and
• comparing the first statistical model to the second statistical model, wherein the comparison indicates the effectiveness of the marketing materials for the at least one competing product with respect to the marketing materials for the several of the various competing products.

A method for analyzing the effectiveness of marketing strategies for various competing products in a market, the method comprising steps of:

• administering a first survey relative to marketing materials that have multiple components for several competing products, wherein first survey results are provided by a first group of respondents in a target industry corresponding to the market;
• administering a second survey to a second group of respondents for at least one competing product of the various competing products analyzed in the first survey, wherein the second survey consists of at least one module and wherein the second group of respondents provides second survey results in response to at least one marketing sample;
• and
• determining, based on a comparison of the first survey results and the second survey results, the effectiveness of the marketing materials for the at least one competing product with respect to the marketing materials for the several of the various competing products.

A system for analyzing the effectiveness of a marketing strategy for at least one product, the system comprising:

• at least one web server, which hosts and administers at least one survey evaluating the marketing strategy, wherein results of the at least one survey are compared to attitudes of the respondents towards the at least one product before the survey to determine which aspects of the marketing strategy can be expected to affect future behavior of the respondents;
• at least one user terminal, wherein a respondent replies to the at least one survey using the at least one user terminal;
• and
• a wide area network, providing communication between the at least one web server and the at least one user terminal.