Overhead highway billboard and marketing method

A method of advertising, comprising the steps of:

• a. identifying an overhead sign structure at least partially traversing a roadway associated with oncoming vehicle traffic and having a forward face bearing traffic information as part of a government regulated traffic information system;
• b. affixing a securely fastened frame on a rearward portion of the overhead sign structure on an opposing side from the forward face;
• and
• c. connecting the billboard advertisement or message to the frame affixed to the rearward portion of the overhead sign structure, said billboard advertisement or message being visible to traffic flow different from the oncoming vehicle traffic or visible from an orientation different from that of the oncoming vehicle traffic.

A billboard advertising system, comprising:

• a. an overhead sign structure at least partially traversing a roadway, said overhead sign structure having forward and rearward faces relative to oncoming vehicle traffic of the roadway;
• b. the forward face of the overhead sign structure having traffic information as part of a government regulated traffic information system directed in a primary orientation toward the oncoming vehicle traffic;
• c. the rearward face of the overhead sign structure on an opposing side from the forward face having a secondary orientation with respect to other traffic flow different from the oncoming vehicle traffic;
• and
• a. a billboard advertisement or message positioned on the rearward face of the overhead sign structure with visual exposure to the other traffic flow and about 15 square feet or larger in size.