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US 2006/0206516 A1Published application
Keyword generation method and apparatus
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles for receiving one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest, generating one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships among the suggested one or more advertising keywords, and between some of the suggested one or more advertising keywords and the one or more items or entities, are described herein.
Claims23
A method comprising:
- receiving one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest;
- and
- generating one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships among the suggested one or more advertising keywords, and between some of the suggested one or more advertising keywords and the one or more items or entities.
An apparatus comprising:
- a processor;
- and
- a generator designed to be operated by the processor to receive one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest, and to generate in response one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships among the suggested one or more advertising keywords, and between the suggested one or more advertising keywords and the one or more items or entities.
An article of manufacture comprising:
- a storage medium;
- and
- a plurality of programming instructions designed to program and implement a generator for an apparatus, to enable the apparatus to receive one or more indicators indicating one or more degrees of relevance or irrelevance of one or more items or entities to advertising keywords of interest, and to generate in response one or more advertising keyword suggestions suggesting one or more advertising keywords based at least in part on whether there are predetermined relationships between the suggested one or more advertising keywords and the one or more items or entities.
Dependencies are inferred from the claim text.