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US 2006/0206479 A1Published application
Keyword effectiveness prediction method and apparatus
AssigneeEfficient Frontier
InventorZachary Mason
Life of this patent
Estimating the term…
Abstract
Methods, apparatuses, and articles for computing a predictive measure for an advertising effectiveness metric for the one or more advertising keywords based at least in part on one or more feature values of the keywords employing a prediction function of the effectiveness metric, are described herein. In various embodiments, the prediction function may have been generated based on a plurality of other keywords and feature values of the one or more features of the other keywords.
Claims24
A method comprising:
- receiving a keyword and one or more feature values of one or more features of the keyword;
- and
- computing a predictive measure for an advertising effectiveness metric for the keyword based at least in part on the one or more feature values of the keyword employing a prediction function of the effectiveness metric, the prediction function having been generated based on a plurality of other keywords and feature values of the one or more features of the other keywords.
An apparatus comprising:
- a processor;
- and
- a computing engine designed to be operated by the processor to receive a keyword and one or more feature values of one or more features of the keyword, and in response, compute a predictive measure for an advertising effectiveness metric for the keyword based at least in part on the one or more feature values of the keyword employing a prediction function of the effectiveness metric, the prediction function having been generated based on a plurality of other keywords and feature values of the one or more features of the other keywords.
An article of manufacture comprising:
- a storage media;
- and
- a plurality of programming instructions stored on the storage media, the programming instructions being designed to implement a computing engine for an apparatus to enable the apparatus to receive a keyword and one or more feature values of one or more features of the keyword, and in response, to compute a predictive measure for an advertising effectiveness metric for the keyword based at least in part on the one or more feature values of the keyword employing a prediction function of the effectiveness metric, the prediction function having been generated based on a plurality of other keywords and feature values of the one or more features of the other keywords.
Dependencies are inferred from the claim text.