Scheduling method of advertisement/broadcasting and management system and method

In an Integrated Broadcasting System (IBS) trainsmitting moving images according to real-time/reserved schedules to output terminals of all areas or advertisement points by using a centrally controlled method based on networks including LAN, WAN and Internet and controlling schedules of advertisement/broadcasting, said system controlling and managing advertisement/broadcasting centrally based on networks and comprising:

• an IBS Control Server (IBSCS) performing a main role of IBS and a control function about general advertisement and broadcasting schedules, a control function about urgent broadcasting, a management function about customer/terminal information and a control function about contents monitoring and contents transmitting and receiving;
• a Security Server (SC) providing a function of encryption and compression of important contents when each broadcasting content is uploaded or downloaded between severs or areas and using a protection technique of transmission path tunneling that cuts off outer illegal usage of contents in transmission processes for security, wherein said protection technique of transmission path tunneling is based on general network techniques embodying data encapsulation in data transmission between OSI 7 Layers;
• an IBS Administrator Interface (IBSAI) used as a management tool of GUI environment and providing a function of every environmental setup for driving said IBS and appointment of broadcasting schedules, a management function of broadcasting points, a function of contents grouping, a graphic management function for centrally controlling contents management, schedule management, point management, admin management including manager registration and manager privilege selection and having no restriction of OS platforms in installation and operation of said IBS owing to the development in JAVA environment;
• an IBS Terminal Server (IBSTS) being driven at each broadcasting terminal of said IBS and downloading broadcasting time and contents that would play at the broadcasting time and playing broadcasting through various output mediums including displaying devices using various types of monitors comprising a CRT, a PDP, an LCD and a projector being a projecting device, wherein all playing environments about screen structure, the number of times of broadcasting play, screen partition and broadcasting time are downloaded from said IBSCS;
• a plurality of IBS Media Servers (IBSMS) organized by server clustering comprising a Content Sender/Receiver Control Unit for in real time transmitting created, modified and deleted contents from Said IBSCS and a Content Database for receiving and storing original advertisement contents, said IBSMS transmitting synchronized contents to Said IBSTS;
• a Traffic Management Server (TMS) making broadcasting contents be downloaded from an IBSMS with the best efficiency by using information of network distance between said IBSTS and said IBSMS and system resources of said IBSMS and modulating load distribution and thereby providing a path through which advertisement contents and broadcasting schedules can be downloaded optimally and providing a load balancing function between said IBSMS having the same functions by using server information including CPU, memory and server information of session, an Intelligent Global Load Balancing (GLB) function and a Server Load Balancing (SLB) function and managing transmission traffic of contents and, wherein said GLB distributes PING, HOP between each of said IBS Media Servers and POP and load between POPs distributed locally according to a policy defined by a manager, and said SLB distributes server load between said IBS Media Servers having the same contents by using CPU, memory and session;
• and
• a Content Distribution Server (CDS) monitoring contents change of said IBSMS automatically and distributing changed contents to pre-designated servers in real time and synchronizing contents of said pre-designated servers and making said IBSMS always keep the same contents,
• wherein said IBSCS, SS, IBSAI, IBSTS, IBSMS, TMS and CDS operate organically one another and performs organization and management of broadcasting schedules, urgent broadcasting processes and screen partition processes and transmit moving images to every region or output medium of advertisement points by using a centrally controlled method on networks in real time or according to reserved schedules