Delivering targeted advertising to mobile devices
OwnerPreston Tollinger, Brent Dusinginventors
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Abstract
A method of delivering advertising items to a client at a portable device is provided. A client ID is sent to a host server. A downloaded advertising item is produced relative to a product or service from the host server. The downloaded advertising item is parsed and stored. In response to the parsing and storing, displaying the advertising item is displayed to the client at the mobile device.
Claims31
A method of delivering advertising to a client at a portable device, comprising:
- sending a client ID to a host server;
- producing a downloaded advertising item relative to a product or service from the host server;
- parsing and storing the downloaded advertising item;
- in response to the parsing and storing, displaying the advertising item to the client at the portable device.
The method of claim 9, wherein following the step of parsing, the client, tokenizes the advertising item, exams each of a header of a token to determine it's type, and then process according to type.
The method of claim 12, wherein the steps in claims 11, 12 and 13 are repeated for each screen that the client sees.
A method of producing a coupon recommendation to a client from a host with a host server, comprising:
- loading client demographic and client historical data to the host server;
- loading coupons from customers to the host server;
- applying clustering scoring to the loaded coupons;
- applying client request criteria to the coupons;
- scoring and sorting the coupons based on the scoring to provide scored coupons;
- and
- delivering selected coupon results from the scored coupons to a portable device of the client in response to the scoring and sorting.
Dependencies are inferred from the claim text.