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US 2006/0190330 A1Published application
Delivering targeted advertising to mobile devices
AssigneeCellfire Inc.
InventorsPreston Tollinger, Brent Dusing
Life of this patent
Estimating the term…
Abstract
A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.
Claims19
A method for loading a layout with advertising item data, comprising:
- parsing layout header data;
- building a layout item object;
- replacing global layout variable with values;
- replacing local layout variables with data from content objects;
- and
- creating display data.
3 more elements
A method for allowing customers to manage their advertising campaigns, comprising:
- creating a client delivered advertising item relative to a product or service of a customer;
- creating a new demographic profile for client targeting;
- creating a new advertising campaign that links content deliverables and demographic profiles relative to the advertising item;
- launching the new advertising campaign;
- and
- viewing advertising campaign results by the customer.
3 more elements
A method of downloading advertising items from a host server to a portable device of a client, comprising:
- receiving at the host server a client device information relative to the client's portable device;
- determining, from the client's device information, the model or version of the client's portable device;
- in response to the step of determining, embedding a client ID in the client's portable device;
- and
- delivering client software from the host server to the client's portable device, the client software being used for downloaded advertising items relative to a product or service from the host server to the client's portable device.
2 more elements
Dependencies are inferred from the claim text.