System and method for feedback from mass mail marketing
OwnerAmi Kassar, Barak Kassarinventors
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Abstract
The invention is a system and method for detecting whether a piece of direct mail marketing has been read by a recipient. The invention includes a novel envelope with an embedded sensor to detect whether it has been opened and a transmitter to send information from the sensor to a receiver, which in turn sends the information to a central computer. In the preferred embodiment this information is aggregated in a central computer and can then be analyzed to provide information about particular recipients, a group of recipients or about the effectiveness of a particular direct mail campaign.
Claims33
A system for retrieving information from a mass mailing comprised of:
- an envelope distributed to a location, said envelope further comprised of:
- printed material;
- a sensor;
- a transmitter;
- a receiver in communication with the envelope;
- a communication network in communication with the receiver;
- and
- a computer system in communication with the communication network;
- wherein the envelope detects a recipient response at the location and transmits this response to the computer system through the receiver and the communication network.
A mass mailing advertisement comprised of:
- an advertisement displayed on an insert;
- an enclosure surrounding the insert;
- a sensor for detecting a recipient response;
- and
- a transmitter.
A method for determining response to direct mail advertisement comprised of:
- sending an envelope to a recipient, said envelope comprising an advertisement on printed material, a sensor for detecting a response and a transmitter;
- the transmitter sending the response from the sensor to a receiver;
- the receiver sending the information to a computer system through a communication network;
- and
- the computer system outputting a report about the response.
A method for determining response to direct mail advertisement comprised of:
- sending an envelope with an advertisement through the mail to a recipient, the envelope including a sensor for detecting a response and a transmitter;
- collecting the envelope or portion of the envelope from the recipient;
- the transmitter sending information from the sensor to a receiver;
- and
- the receiver sending the information to a computer system;
- and
- computer system outputting a report about the response.
Dependencies are inferred from the claim text.