System and method to promote the consumption of products within an establishment
OwnerIan Westrup, Luis Gonzalez +1inventors
InventorsIan Westrup, Luis Gonzalez, Mark Westrup
Life of this patent
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Abstract
A system and method to promote the consumption of one or more sponsored products or brands of products within an establishment. The system provides and integrated system to track the consumption of sponsored products, control the various entertainment devices in the establishment, and to interact with customers. The system promotes the consumption of one or more sponsored products by rewarding the consumption of sponsored products with prizes, gifts, and opportunities to participate in games of chance.
Claims51
A system to promote the consumption of one or more sponsored products or brands of products within an establishment, the system comprising:
- at least one announcement device for communicating general information to customers within the establishment;
- a plurality of entertainment devices, said entertainment devices being any electronic, electric, mechanical, or electromechanical device offered by an establishment to provide entertainment or environmental comfort to customers;
- at least one terminal for interacting with customers, the terminal comprising means for accepting input from a customer and means for presenting information to the customer;
- a billing module for controlling fees charged to the sponsor of the one or more products or brands of products;
- an advertisement module, in communicative contact with the billing module, for controlling the sequence, timing, and duration of advertisements displayed or announced on said announcement device;
- an accounting system, in communicative contact with the billing module, for documenting and tracking the purchase of sponsored products;
- an entertainment module, in communicative contact with the plurality of entertainment devices, for controlling the availability, access, sequence, scheduling, and duration of use of said entertainment devices;
- a game module for controlling the scheduling of and participation in games of chance and selection of zero or more winners of said games of chance;
- a ticket module for controlling the creation game tickets;
- and
- a manager server in communicative contact with said at least one announcement device, said plurality of entertainment devices, said at least one terminal, said accounting system, said advertisement module, said ticket module, and said game module, said manager server managing communication between and among said at least once announcement device, said plurality of entertainment devices, said at least one terminal, said accounting system, said advertisement module, said ticket module, and said game module.
A method of promoting the consumption of one or more sponsored products or brands of products within an establishment, the method comprising the steps of:
- configuring a promotion profile repository with the identity of one or more products involved in a promotional campaign and the sponsor or sponsors thereof;
- granting a customer the right to receive an award from said system;
- providing a terminal through which the customer may access an awards system, said terminal comprising means for accepting input from the customer and means for presenting information to the customer and said access to the terminal being validated by the customer's unique identifier;
- presenting a menu of available award options on said terminal to said customer;
- allowing said customer to choose one or more of said presented available award options;
- transmitting said customer's one or more choices of award options to a manager server;
- recording the selection of said one or more award options in a billing repository to permit charging of said selected award option to said sponsor of said promotional campaign;
- fulfilling said customer's choice of award options;
- and
- displaying a confirmation message to said customer on said terminal.
Dependencies are inferred from the claim text.