Mobile display
AssigneeThe Procter & Gamble Company
InventorsJudd Weis, Gilles Bariguian
Life of this patent
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Abstract
A mobile, multi-room display environment. The display environment has a first room, the first room having a first set of sensory cues, and a second room, the second room having a second set of sensory cues substantially different from the first set of sensory cues. The first and second rooms are designed for temporary use and can be easily disassembled for transport from one location to another.
Claims20
A mobile, multi-room display comprising,
- a. a first room, said first room having a first set of sensory cues;
- b. a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues;
- and
- c. wherein said first and second rooms are designed to be cratable or palletizeable.
A mobile, multi-room display for displaying and communicating benefits of consumer products comprising,
- a. a first room, said first room having a first set of sensory cues;
- b. a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues;
- c. a third room, said third room having a third set of sensory cues substantially different from said first and second set of sensory cues;
- d. said first sensory cues including visual cues chosen from the group consisting of a bed, an un-made bed, hanging clothing in a closet, clothing on said bed or on a floor, pictures, posters, mirrors, compact discs, a music system, a video display means, a computer, a desk, incandescent lighting, and a mirror;
- e. or said first sensory cues including visual cues chosen from the group consisting of a refrigerator, an oven, a table and chairs, a sink, cleaning supplies, a food pantry, a dishwasher, tile flooring, hardwood flooring, linoleum flooring, fluorescent lighting, and a curtained window;
- f. or said first sensory cues including visual cues chosen from the group consisting of a rack of hanging clothing, shelves of folded clothes, pictures of models modeling clothing, racks of hanging accessories, display counters containing items for sale, wall advertising, posters, and fitting rooms;
- and
- g. wherein said mobile, multi-room display is cratable or palletizeable.
A mobile display for displaying and communicating the benefits of feminine care products, said display comprising a set of sensory cues chosen to be relevant to a stage in a menstruating woman's life.
Dependencies are inferred from the claim text.