Personalization of printed items, especially subscription newspapers/magazines

System for the production of addressee-specific printed products, comprising an EDP-supported database having a database structure, which allocates to a respective addressee of a printed product information characterizing the addressee, a printed product production unit for printing a cover page of each finished printed product and a plurality of printed sheets forming inner pages of the finished printed product, assembly of the cover page and the plurality of printed sheets and stapling or binding of the plurality of printed sheets including the cover page, wherein addressee-specific information may be attached to at least one of the printed sheets, the addressee-specific printed sheet, at least one predetermined location, and a dispatching unit for preparing each substantially finished printed product for dispatch, at least one media production unit for the production of a plurality of addressee-specific media, the format of which differs from the format of the respective printed product, each medium containing specific information for an addressee, wherein the printed product production unit comprises at least one media attachment unit for attachment of at least one of the plurality of addressee-specific media to the at least one addressee-specific printed sheet on an inner page of the printed product, and in that the dispatching unit, the printed product production unit and the media production unit may be operated in coordination with one another such that the printed products, which are made addressee-specific printed products by means of at least one addressee-specific medium, may be provided for addressee-specific delivery.