Video-on-demand embedded advertising system and method
AssigneeRipe, LLC
InventorsRyan Magnussen, Patrick Bradley
Life of this patent
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Abstract
Described is a system and method for providing advertising in a media system, including a media editor, or editing device, for embedding one or more advertisements into one or more media presentations for selective playing on one or more devices in a network. The media presentations are provided to a media distribution system for allowing selection of the one or more media presentations for playing on the one or more devices. A database is provided for recording the number of times that each advertisement is played on one of the one or more devices. A billing system is provided for charging one or more advertisers according to the recorded number of times that each advertisement is played.
Claims18
A method for providing advertising in a media system, comprising:
- embedding one or more advertisements into one or more media presentations for selective playing on one or more devices in a network;
- allowing selection of the one or more media presentations for playing on the one or more devices;
- recording the number of times that each advertisement is played on one of the one or more devices;
- charging one or more advertisers according to the recorded number of times that each advertisement is played.
A system for providing advertising in a media system, comprising:
- a media editor for embedding one or more advertisements into one or more media presentations for selective playing on one or more devices in a network;
- a media distribution system for allowing selection of the one or more media presentations for playing on the one or more devices;
- a database for recording the number of times that each advertisement is played on the one or more devices;
- a billing system for charging one or more advertisers according to the recorded number of times that each advertisement is played.
Dependencies are inferred from the claim text.