Mobile communication method and system
OwnerPanu Korhonen, Mika Roykkee +4inventors
InventorsPanu Korhonen, Mika Roykkee, Juha Kaario, Ramalingam Hariharan, Veera Lattunen, Aki Happonen
Life of this patent
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Abstract
An advertising method and system for a mobile communication system that includes at least one mobile communication terminal, a controller and a presentation device. Main presentation content is obtained in the mobile communication terminal. The main presentation content is associated with the promotional content. The main presentation content is provided to the presentation device. The promotional content is provided to the presentation device for presentation in such a manner that the promotional content is presented in connection with the main presentation content.
Claims20
An advertising method in a mobile communication system:
- comprising at least one mobile communication terminal, a controller and a presentation device, comprising the steps of:
- obtaining main presentation content in the mobile communication terminal;
- associating the main presentation content with promotional content;
- providing the main presentation content to the presentation device;
- and
- providing the promotional content to the presentation device for presentation in such a manner that the promotional content is presented in connection with the main presentation content.
A mobile communication system configured for advertising, comprising:
- a mobile communication terminal, the terminal being configured to obtain a main presentation content,
- a promotional content server configured to provide a promotional content,
- a controller configured to associate the main presentation content with the promotional content, and
- a presentation device configured to receive and present the promotional content in connection with the main presentation content.
A computer program product comprising:
- a computer useable medium having computer readable code means embodied therein for causing a computer to advertise in a mobile communication system including at least one mobile communication terminal, the computer readable code means in the computer program product comprising:
- computer readable program code means for causing a computer to obtain main presentation content in the mobile communication terminal;
- computer readable program code means for causing a computer to associate the main presentation content with promotional content;
- computer readable program code means for causing a computer to provide the main presentation content to a presentation device;
- and
- computer readable program code means for causing a computer to provide the promotional content to the presentation device for presentation in such a manner that the promotional content is presented in connection with the main presentation content.
Dependencies are inferred from the claim text.