Method and system for determining product assortment for retail placement

A system for evaluating the retail placement of related products comprising:

• a tool for defining a product assortment;
• a database of product data including at least one of the following:
• shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data;
• and
• a virtual environment interface for permitting marketers, retailers and/or consumers evaluate the product assortment in a virtual environment as a function of the product data in the database to define an allocated product assortment for retail placement.

A method for determining an assortment of a plurality of related products for retail placement comprising:

• selecting one or more of the plurality of products as a function of product data in order to define a selected product assortment;
• collecting product data including at least one of the following:
• shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data;
• and
• adjusting the selected product assortment as a function of the collected product data to define an allocated product assortment for retail placement.

A method for evaluating the retail placement of related products comprising:

• defining a product assortment;
• collecting product data including at least one of the following:
• shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data;
• and
• evaluating the product assortment in a virtual environment as a function of the collected product data in the database to define an allocated product assortment for retail placement.