Broadcasting an effective advertisement based on customers
OwnerRobert Brazell, Robert Powellinventors
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OwnerRobert Brazell, Robert Powellinventors
Estimating the term…
The present invention relates to a method of optimizing advertising in response to customer data. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. For example, this data may include analyzing the shopping response of all married female shoppers over 40 years of age after a particular advertisement is played; this shopping response could then be compared with the shopping response of a similar group after a different advertisement is played. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. For example, if data indicates that a particular demographic responds to a male advertiser, the advertisement will be spoken with a male voice and played during that time period.
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A method for automatically broadcasting an efficient advertisement based on present customers, the method comprising:
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A method for automatically broadcasting an efficient advertisement based on present customers, the method comprising:
A computer program product for implementing within a computer system a method for automatically broadcasting an effective advertisement based on present customers, the computer program product comprising:
Dependencies are inferred from the claim text.