Opt-in delivery of advertisements on mobile devices
OwnerJoseph Elliott, Fabrice Armisen +1inventors
InventorsJoseph Elliott, Fabrice Armisen, Daniel Raynaud
Life of this patent
Estimating the term…
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OwnerJoseph Elliott, Fabrice Armisen +1inventors
InventorsJoseph Elliott, Fabrice Armisen, Daniel Raynaud
Estimating the term…
Advertisements provided to a mobile device user allow the user to obtain information from advertisers without revealing the user's identity. Advertisers supply advertisements to an advertising intermediary, which maintains the advertisements in a database, and also maintains a database of mobile device users who are subscribers to its service. Separately, application providers provide mobile applications to an application distributor. The application distributor in turn provides the applications to the mobile subscriber. The application distributor integrates advertisements supplied by the advertising intermediary into the applications and application content it distributes to the subscriber. If the subscriber requests additional information, an indication of this interest is sent to the advertising intermediary, which forwards additional information provided by the advertiser, such as a URL, product brochure, or the like to the mobile subscriber via his indicated preferred medium, e.g., e-mail or post, maintaining anonymity for the subscriber with respect to the advertisers.
A method for providing advertisements on a mobile device, the method comprising:
A system for providing advertisements on a mobile device, the system comprising:
A computer program product for providing advertisements on a mobile device, the computer program product stored on a computer-readable medium and including instructions configured to cause a processor of a computer to carry out the steps of:
Dependencies are inferred from the claim text.