Generating and/or serving local area advertisements, such as advertisements for devices with call functionality

A computer-implemented method comprising:

• a) obtaining sets of information about establishments from Yellow Page listings;
• b) for each of the sets, determining a location using an area served by the Yellow Page listings;
• and
• c) for each of the sets, generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location.

Apparatus comprising:

• a) means for obtaining sets of information about establishments, each set including at least one of business address information and a telephone number;
• b) means, for each of the sets, for determining a location using at least one of at least a portion of the business address information and at least a portion of the telephone number;
• and
• c) means, for each of the sets, for generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location.

Apparatus comprising:

• a) means for obtaining sets of information about establishments from Yellow Page listings;
• b) means, for each of the sets, for determining a location using an area served by the Yellow Page listings;
• and
• c) means, for each of the sets, for generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location.