Method to provide tactile or audio feedback in a personal shopping device

A system comprising:

• a short-range transmitter in a predetermined product area in a store;
• a memory for storing one or more marketing messages in said short-range transmitter, wherein said one or more marketing messages are associated with one or more specific products located in said predetermined product area;
• an alert signal unit for using an alert signal to notify a user of an availability of said one or more marketing messages;
• and
• a transmitter for transmitting said one or more marketing messages to a wireless computer.

A computer program product in a computer-readable medium comprising:

• a computer-readable medium;
• instructions on the computer-readable medium for positioning a short-range transmitter in a predetermined product area in a store;
• instructions on the computer-readable medium for storing one or more marketing messages in said short-range transmitter, wherein said one or more marketing messages are associated with one or more specific products located in said predetermined product area;
• instructions on the computer-readable medium for using an alert signal to notify a user of an availability of said one or more marketing messages;
• and
• instructions on the computer-readable medium for transmitting said one or more marketing messages to a wireless computer.