System and method of wireless proximity awareness

A method for generating proximity alerts on a wireless communication device that indicate that one or more designated other wireless communication devices are within a predetermined proximity, comprising:

• receiving network location information from a wireless network that identifies a location of the wireless communication device within a wireless network;
• transmitting location status information to a central server, the location status information including the network location information an information identifying the wireless communication device;
• receiving proximity alert information from the central server, the proximity alert information identifying the one or more designated other wireless communication devices within the predetermined proximity, the proximity alert information being generated based on the location status information;
• and
• generating a proximity alert in response to receiving the proximity alert information, the proximity alert being perceivable by a device user.

A wireless communication device, comprising:

• means for receiving network location information from a wireless network that identifies a location of the wireless communication device within a wireless network;
• means for transmitting location status information to a central server, the location status information including the network location information an information identifying the wireless communication device;
• means for receiving proximity alert information from the central server, the proximity alert information identifying the one or more designated other wireless communication devices within the predetermined proximity, the proximity alert information being generated based on the location status information;
• and
• means for generating a proximity alert in response to receiving the proximity alert information, the proximity alert being perceivable by a device user.