Method and system for targeted broadcasting

A system for sending targeted broadcasts on a cellular communication system having a plurality of mobile units having stored therein scheduling information relating to an event, a designated location for the event, and a group channel for monitoring such event, the system comprising:

• fixed network equipment transmitting data related to the event, wherein the fixed network equipment is coupled to a server providing data related to the event and wherein the fixed network equipment further comprises a processor programmed to:
• broadcast a group call message to the plurality of mobile units and a plurality of other mobile units;
• receive at least one group call message response from one among the plurality of mobile units;
• and
• broadcast group call data related to the event to designated locations among locations where the group call message response was transmitted from among the plurality of mobile units.

A method of targeted broadcasting in a cellular communication system during an event, comprising the steps at a mobile cellular unit of:

• receiving and storing scheduling information relating to the event, designated location information, and a designated group channel to monitor for receipt of such targeted broadcast;
• monitoring for at least one among the event, the designated location information, and the designated group channel during a predetermined time window;
• and
• receiving a targeted message during the event on the designated group channel if a current location matches the designated location information stored.