A process for producing a shadow mask material characterized by hot rolling a steel slab containing not more than 0.004% by weight of C, not more than 0.03% by weight of Si, 0.1 to 0.5% by weight of Mn, not more than 0.02% by weight of P, not more than 0.02% by weight of S, 0.01 to 0.07% by weight of Al, not more than 0.0040% by weight of N, not more than 0.01% by weight of B, less than 0.01% by weight of Nb and 0.0001 to 0.1% by weight of Ti in its composition, the balance thereof being Fe and unavoidable impurities, pickling a hot rolled product, cold rolling a pickled product, subjecting a cold rolled product to continuous or box annealing to reduce its carbon content to not more than 0.003% by weight and subjecting it to secondary cold rolling at a draft of 20 to 92%.