Digital video recorder for automatically recording an upcoming program that is being advertised

An apparatus for recording a program being advertised during a broadcast of another program, comprising:

• a computer-readable storage medium;
• and
• a processor responsive to the computer-readable storage medium and to a software program, the software program, when loaded into the processor, operative to:
• receive a user request to record the program being advertised in an advertisement appearing in a broadcast of the other program, said other program being embodied in a video signal received from an external broadcasting source;
• identify at least one prescribed keyword in a locally stored segment of the video signal that contains the advertisement, said keyword pertaining to a time at which the program being advertised is to be broadcast;
• cause a recording session to be established in accordance with said at least one prescribed keyword to record the program being advertised;
• and
• cause the program being advertised to be recorded onto the computer-readable storage medium during the established recording session.