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US 2006/0143649 A1Published application
Method and system of digital advertising
AssigneeComcast Cable Holdings, LLC
InventorsMark Laney, Paul Woidke
Life of this patent
Estimating the term…
Abstract
Method and system of digital advertising. The method and system relating to digital advertising with a number of modules operating according to an open-interface protocol such that multiple modules may be provided by different vendors in a multi-vendor environment.
Claims20
An advertising system for digital advertising in a cable system, the advertising system comprising:
- a data plane having a plurality of data modules for storing data regarding digital advertisements;
- a control plane having a plurality of control modules for providing digital services to cable system subscribers;
- a management plane having a plurality of management modules for managing insertion of digital advertisements;
- and
- wherein the management plane controls interaction of the modules according to an open-interface protocol such that the modules are operable with each other if one or more of the modules are provided by different vendors.
2 more elements
A method of digital advertising in a cable system, the method comprising:
- configuring a data plane having a plurality of data modules for storing data regarding digital advertisements;
- configuring a control plane having a plurality of control modules for providing digital services to cable system subscribers;
- configuring a management plane having a plurality of management modules for managing insertion of digital advertisements;
- and
- controlling interaction of the modules according to an open-interface protocol such that the modules are operable with each other if one or more of the modules are provided by different vendors.
2 more elements
Dependencies are inferred from the claim text.