Method and apparatus for location dependent software applications

A method of targeted advertising comprising the steps of:

• an end user sending a request to an Internet Service Provider, for a Web page from a Web Site;
• said ISP or IAP sending a request to said Web Site with a tag identifying said request for targeted advertising;
• said Web Site, responding to said request for a Web page and to said request including said targeted advertising tag, by returning said Web page to said ISP or IAP, said Web page including identifiers for the insertion of advertising code;
• said ISP or IAP responding to the receipt of said Web page with said identifiers by querying an advertising server for local advertising software code;
• said a local advertising server responding to said query by:
• identifying the MAC address of the ISP or IAP;
• indexing a database of advertising software code using said MAC address;
• returning said advertising code to said ISP or IAP;
• and
• recording said transaction for accounting purposes;
• and
• said ISP or IAP inserting said local advertising software code into said Web page and sending said Web page to said end user.

A system for targeted distribution of content over a communication network comprising:

• an end user;
• an Internet Service Provider (ISP) or Internet Access Provider (IAP);
• and
• a communication network for interconnecting said End user and said ISP or IAP;
• said end user being operable to:
• send a request to said Internet Service Provider (ISP or IAP) for a Web page;
• and
• said ISP or IAP being operable to:
• return said Web page to said end user, including targeted content based on the location of said ISP or IAP.