Cross-channel customer matching
OwnerJayanta Basak, Sunil Goyalinventors
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Abstract
A system and method for conducting cross-channel customer identification comprises accessing, for a selected customer and a selected channel, a customer profile that records values for a plurality of customer profile attributes that are independent of the selected channel; comparing the accessed customer profile with a plurality of corresponding customer profiles for one or more channels other than the selected channel; and identifying one or more compared customer profiles as a likely match for the computed customer profile.
Claims18
A method for conducting cross-channel customer identification, said method comprising:
- accessing, for a selected customer and a selected channel, a customer profile that records values for a plurality of customer profile attributes that are independent of the selected channel;
- comparing the accessed customer profile with a plurality of corresponding customer profiles for one or more channels other than the selected channel;
- and
- identifying one or more compared customer profiles as a likely match for the computed customer profile.
A computer program product comprising:
- a storage device readable by a computer system and recording software instructions executable by the computer system for cross-channel customer matching, the software instructions implementing a method comprising:
- accessing, for a selected customer and a selected channel, a customer profile that records values for a plurality of customer profile attributes that are independent of the selected channel;
- comparing the accessed customer profile with a plurality of corresponding customer profiles for one or more channels other than the selected channel;
- and
- identifying one or more compared customer profiles as a likely match for the computed customer profile.
A computer system comprising:
- a processor for executing software instructions;
- a memory for storing software instructions;
- a system bus coupling the memory and the processor;
- and
- a storage medium recording software instructions that are loadable to the memory for performing cross-channel customer matching and implementing a method comprising:
- accessing, for a selected customer and a selected channel, a customer profile that records values for a plurality of customer profile attributes that are independent of the selected channel;
- comparing the accessed customer profile with a plurality of corresponding customer profiles for one or more channels other than the selected channel;
- and
- identifying one or more compared customer profiles as a likely match for the computed customer profile.
Dependencies are inferred from the claim text.