Methods, systems and mediums for scoring customers for marketing

A system for scoring customers for marketing, comprising:

• at least one database containing demographic data and transactional data for each of the customers;
• a computer that:
• receives from the at least one database the demographic data and the transactional data,
• summarizes at least one variable in the demographic data and/or the transactional data to form summary data, and attaches the summary data to each of the customers,
• applies a statistical algorithm to the demographic data, the transactional data, and the summary data to create a model of a target variable related to customer activity and/or loyalty, and
• derives a score for each of the customers from the model;
• selects at least some of the customers based on the score for each of the customers;
• and
• markets directly to the selected customers.

A computer readable medium comprising instructions being executed by a computer, the instructions including a software application for scoring customers for marketing, the instructions for implementing the steps of:

• collecting demographic data and transactional data for each of the customers;
• summarizing at least one variable in the demographic data and/or the transactional data to form summary data, and attaching the summary data to each of the customers;
• applying a statistical algorithm to the demographic data, the transactional data, and the summary data to create a model of a target variable related to customer activity and/or loyalty;
• deriving a score for each of the customers from the model;
• selecting at least some of the customers based on the score for each of the customers;
• and
• marketing directly to the selected customers.