Image pickup apparatus and control method of the apparatus

An image pickup apparatus that has an imaging unit, an image processing unit for processing image data captured by the imaging unit, and a recording unit for recording the image data output from the image processing unit, the image pickup apparatus comprising:

• a display unit configured to display the image data that is captured by the imaging unit and is output from the image processing unit in an electronic viewfinder;
• a first determining unit configured to determine a first color value on the basis of color information included in a predetermined area in the image being displayed in the electronic viewfinder;
• a second determining unit configured to determine a second color value on the basis of the color information included in the predetermined area in the image being displayed in the electronic viewfinder at a timing different from the timing of the first determining unit;
• and
• a setting unit configured to set a parameter used in the image processing unit such that the first color value is converted into the second color value.