Software product installation facilitation

One or more computer-readable media having computer-executable instructions thereon that, when executed by a computer, perform acts comprising:

• producing one or more computer-readable media, the media comprising:
• one or more installation databases stored on the computer-readable media, the installation databases comprising data configured to be loaded onto a computing system when a software product is installed onto that computing system;
• one or more executable installation components stored on the computer-readable media, the executable installation components comprising computer-executable instructions that, when executed, directs installation of the software product by loading data from the one or more installation databases onto the computing system;
• organizing the data of one or more installation databases, this data is stored on the computer-readable media in a defined hierarchical directory structure, which includes, at least, a root and one sub-level, the sub-level comprising, at least, two sub-directories comprising:
• a first sub-directory comprising one or more installation databases having data for installation of operationally fundamental components of the software product once that product is installed, one or more operationally fundamental components being installed onto the computing system during installation of the software product;
• a second sub-directory comprising one or more installation databases having data for installation of installation-customization components of the software product, one or more installation-customization components being installed onto the computing system during installation of the software product in response to selection of one or more installation customization options.