System and method to initiate a mobile data communication utlizing a trigger system

A system for enabling targeted content delivery to a mobile device user, said mobile device having a device address, said device address having associated therewith at least one unique identifier, said system comprising:

• a message application server;
• and
• a trigger system in communication with said message application server, said trigger system comprising:
• a trigger client component configured to generate a trigger signal comprising a trigger action, user content request data and said at least one unique identifier;
• a trigger server component in communication with said trigger client component, said trigger server component configured to:
• receive said trigger signal,
• send to said message application server said trigger signal for processing by said message application server;
• wherein said message application server is configured to:
• receive from said trigger system said trigger signal, and in response thereto:
• derive said mobile device address from said at least one unique identifier,
• generate content based on said user request data, and
• send said generated content to said device address of said mobile device.