Image content sharing device and method

An image content sharing device comprising:

• a display;
• a user input circuit having a plurality of inputs adapted to provide differentiable input signals with each differentiable input signal being generated in response to a differentiable user input action;
• and
• a controller operable to receive the set of differentiable input signals and to use the sensed input signals to perform a set of operations, including causing image content to be presented on the display;
• said controller further being operable during presentation of the image content, to sense at least a portion of the same set of differentiable input signals and to arrange for the image content to be transmitted to a particular destination, selected from among more than one possible destination, based upon the sensed differentiable input signals.

A method for operating an image content sharing device comprising the steps of:

• presenting image content;
• detecting at least one user input action during presentation of the image content;
• determining a destination from among more than one possible destination for sharing the presented image content based upon the user input action detected during the display of the digital image content;
• and
• arranging for the presented image content to be transmitted to the determined destination without further user input action.