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US 2006/0136372 A1Published application
Inserted contextual web content derived from intercepted web viewing content
OwnerAlan Schunemanninventor
Life of this patent
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Abstract
A method and a system for providing content including intercepting data inbound to a user, data outbound from the user or both. The data is intercepted at a network segment. The method further includes determining content of interest to the user and adding the content of interest to the inbound data.
Claims33
A method of providing content, comprising:
- intercepting data inbound to a user, data outbound from the user or both, the data being intercepted at a network segment;
- determining content of interest to the user;
- and
- adding the content of interest to the inbound data.
1 more element
A system for providing content, comprising:
- a content insertion engine configured to intercept inbound data, outbound data or both in a network segment;
- and
- a content control system in communication with the content insertion engine;
- the content control system configured to match the intercepted data with data stored in the content control system,
- wherein the content insertion engine is configured to insert the data matched with the intercepted data into the inbound data.
2 more elements
A method of providing content, comprising:
- intercepting data inbound to a user, data outbound from the user or both, the data being intercepted at a network segment;
- and
- adding content of interest to the user to the inbound data.
A method of providing content, comprising:
- determining content of interest to a user using intercepted inbound data to the user, outbound data from the user, or both;
- matching the inbound data, outbound data or both with input data to obtain the content of interest;
- and
- delivering the content of interest to the user.
1 more element
A content insertion engine, comprising:
- a sniffer component, the sniffer component being configured to intercept a MAC address of a user connected to the internet via the content insertion engine;
- and
- a capturing component configured to capture an IP address of the user connected to the internet via the content insertion engine;
- and
- an intercepting component configured to intercept content accessed by the user,
- wherein the content insertion engine is configured to insert content of interest to the user according to the IP address of the user, the MAC address of the user, the content accessed by the user, or any combination of two or more thereof.
3 more elements
A content control system, comprising:
- a matching component configured to match a keyword received by the content control system with keywords stored in the content control system and to deliver content corresponding to the matched keywords;
- a locating component configured to determine a location of a network segment using data provided by the network segment;
- and
- a tracking component configured to track a location of a user connected to the network segment using a MAC address of a device of the user and using the location of the network segment.
1 more element
Dependencies are inferred from the claim text.