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US 2006/0136294 A1Published application
Method for performing real-time click fraud detection, prevention and reporting for online advertising
AssigneeValidclick, Inc.
InventorsJohn Linden, Tobias Teeter
Life of this patent
Estimating the term…
Abstract
The present invention provides a method of detecting fraudulent clicks in an online environment to reduce fraudulent paid clicks for online advertisers. The method includes server side and client side code which combined enables a click verification web site to identify valid and invalid clicks and in real-time prevents advertisers from getting billed for fraudulent activity.
Claims24
In an Internet environment, a method for determining fraudulent clicks comprising:
- requesting information from an affiliate web site by a user,
- said affiliate web site collecting verification data from said user and sending said information request and verification data to a verification web site,
- said verification web site sending said information request to an advertiser database,
- said advertiser database returning an at least one advertisement link responsive to said information request from said verification web site,
- said verification web site assigning an identifier to said advertisement link and storing said identifier along with said verification data and said advertisement link,
- said verification web site sending said advertisement with a link to said verification web site and a validation script to said affiliate web site,
- said affiliate web site sending said advertisement with said verification site link and client-side validation script to said user,
- selecting said advertisement link with a pointing device and sending said verification data and identifier to said verification web site,
- said verification web site comparing said verification data and identifier to said stored verification data and identifier, and
- if said stored verification data and identifier matches said verification data and identifier sent from said user, redirecting said user to said advertiser corresponding to said advertisement link.
7 more elements
In an Internet environment, a method for preventing fraudulent clicks comprising:
- loading a web page containing an Advertisement and associated URL, and a client-side validation script on a client,
- in response to a predetermined event, executing said client-side validation script to send verification data from the client to a verification server,
- storing said verification data on said verification server,
- in response to a user click on said Advertisement on said web page, making a HTTP request to said verification server to load a web page from an advertiser site identified by said associated URL, and
- determining if said HTTP request was initiated by a legitimate mouse click.
2 more elements
Dependencies are inferred from the claim text.