Collection of data associated with an advertisement
OwnerNina Bhati, Nicholas Lyons +1inventors
InventorsNina Bhati, Nicholas Lyons, Rakhi Rajani
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Abstract
An advertisement comprises a plurality of features and a plurality of machine readable feature identifications. Each feature is associated with at least one of the plurality of machine readable feature identifications.
Claims39
An advertisement, comprising:
- a plurality of features;
- and
- a plurality of machine readable feature identifications, each feature being associated with at least one of the plurality of machine readable feature identifications.
A method of collecting data associated with an advertisement, said method comprising:
- receiving a feature identification associated with a feature of an advertisement;
- and
- creating a record including the feature identification and information associated with the feature identification.
A method of providing information about a specific feature of an advertisement, comprising:
- identifying information associated with a feature identification, wherein the feature identification identifies a feature of a plurality of features for an advertisement;
- and
- transmitting the information associated with the feature identification.
A computer system for collecting feature-specific information associated with an advertisement, comprising:
- means for identifying information associated with a feature identification, wherein the feature identification identifies a feature of a plurality of features for an advertisement;
- and
- means for transmitting the information associated with the feature identification.
A method of determining an effectiveness of an advertisement including a plurality of features, comprising:
- collecting information associated with each event in which a feature identification was read, wherein the feature identification is associated with a feature of an advertisement;
- analyzing the information collected;
- and
- determining an effectiveness of the advertisement based on the analyzing of the information collected.
A computer readable medium on which is embedded one or more computer programs, said one or more computer programs implementing a method of collecting data associated with an advertisement, the method comprising:
- receiving information associated with a feature identification, wherein the feature identification is associated with a feature of an advertisement;
- receiving information associated with a user identification;
- and
- creating a record including the information associated with the feature identification and the user identification.
Dependencies are inferred from the claim text.