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US 2006/0136286 A1Published application
Method and apparatus for marketing using templates, lists and activities
AssigneeMicrosoft Corporation
InventorsPrashant Gupta, Kulo Rajasekaran, Liju Thomas, Derek LaSalle, Rohit Bhatia, Amit Kumar
Life of this patent
Estimating the term…
Abstract
The method may include creating a marketing campaign, selecting a list to receive the marketing campaign, allowing the user to modify the list selected, allowing the user to add a work item to the marketing campaign and executing the marketing campaign.
Claims20
A method of marketing to lists where lists are first order objects comprising:
- creating a marketing campaign;
- selecting a list to receive the marketing campaign;
- allowing the user to modify the list selected;
- allowing the user to add a work item to the marketing campaign;
- and
- executing the marketing campaign by executing the added work items on the selected list.
3 more elements
A computing apparatus, comprising:
- a display unit that is capable of generating video images;
- an input device;
- a processing apparatus operatively coupled to said display unit and said input device, said processing apparatus comprising a processor and a memory operatively coupled to said processor,
- a network interface connected to a network and to the processing apparatus;
- said processing apparatus being programmed to market to lists where lists are first order objects comprising:
- said processing apparatus being programmed to create a marketing campaign;
- said processing apparatus being programmed to select a list to receive the marketing campaign;
- said processing apparatus being programmed to allow the user to modify the list selected;
- said processing apparatus being programmed to allow the user to add a work item to the marketing campaign;
- and
- said processing apparatus being programmed to execute the marketing campaign by executing the added work items on the selected list.
8 more elements
A computer readable medium having computer executable instructions for performing a method of marketing to lists where lists are first order objects comprising:
- computer executable instructions for creating a marketing campaign;
- computer executable instructions for selecting a list to receive the marketing campaign;
- computer executable instructions for allowing the user to modify the list selected;
- computer executable instructions for allowing the user to add a work item to the marketing campaign;
- and
- computer executable instructions for executing the marketing campaign
3 more elements
Dependencies are inferred from the claim text.