Method and system for automatically managing a content approval process for use in in-game advertising

A method comprising:

• receiving secured advertising content from a remote server, the advertising content secured against tampering;
• determining from the secured advertising content an approval status thereof;
• determining based on the secured advertising content an absence of tampering thereof;
• and,
• when the secured advertising content is both approved and absent tampering, storing of the advertising content in an accessible form within a memory storage for retrieval during video game execution and for impressing upon a gamer of the video game.

A system comprising:

• a suitably programmed processor for:
• providing a request for approval of advertising content for being impressed upon video game players within a known advertising spot within a known video game;
• determining based on the advertising spot and the video game at least a party for approving of the advertising content;
• and
• automatically transmitting a message to the at least a party requesting their approval of the advertising content for being impressed upon video game players within the known advertising spot within the known video game.

A system comprising:

• a suitably programmed processor for:
• wherein secured advertising content is received at a video game system;
• wherein software in execution on the video game system determines from the secured advertising content an approval status thereof;
• wherein software in execution on the video game system determines based on the secured advertising content an absence of tampering thereof;
• and,
• wherein storing of the advertising content comprises storing of the advertising content in an accessible form within a memory storage of the video game system for retrieval during video game execution and for impressing upon a gamer of the video game.

A storage medium having data stored therein, the data for when executed resulting in performance of:

• providing a request for approval of advertising content for being impressed upon video game players within a known advertising spot within a known video game;
• determining based on the advertising spot and the video game at least a party for approving of the advertising content;
• and
• automatically transmitting a message to the at least a party requesting their approval of the advertising content for being impressed upon video game players within the known advertising spot within the known video game.

A storage medium having data stored therein, the data for when executed resulting in performance of:

• a suitably programmed processor for:
• wherein secured advertising content is received at a video game system;
• wherein software in execution on the video game system determines from the secured advertising content an approval status thereof;
• wherein software in execution on the video game system determines based on the secured advertising content an absence of tampering thereof;
• and,
• wherein storing of the advertising content comprises storing of the advertising content in an accessible form within a memory storage of the video game system for retrieval during video game execution and for impressing upon a gamer of the video game.