System and method for automatically enabling and disabling advertising in video games

A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

• providing a piece of advertising content for being displayed by the gaming portion during game play, the piece of advertising content associated with an entity of the advertisement-providing portion;
• determining a current status of the entity of the advertisement-providing portion;
• and,
• when the current status of the entity of the advertisement-providing portion is indicative of an enabled content delivery state, making the piece of advertising content available for display by the gaming portion.

A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

• retrievably storing first data relating to an inventory of advertising content, the first data including entries for specific pieces of advertising content and accessible within the advertisement-providing portion;
• retrievably storing second data relating to a rule for excluding a specific piece of advertising content from a list of advertising content that is available for display by the gaming portion, the second data accessible within the advertisement-providing portion;
• receiving a request at the advertisement-providing portion for an indication of advertising content that is available for display by the gaming portion;
• and, accessing the stored second data, for applying the rule to determine an indication of advertising content that is available for display by the gaming portion, the indication excluding the specific piece of advertising content the rule is satisfied.

A method for automatically enabling and disabling advertising in an advertising enabled gaming environment, the environment including a gaming portion for supporting game play and for displaying advertising content during game play, and an advertisement-providing portion that is in communication with the gaming portion via a communications network, the method comprising:

• providing a piece of advertising content for being displayed by the gaming portion during game play, the piece of advertising content associated with a first entity of the advertisement-providing portion;
• retrievably storing data for being accessed by a second entity of the advertisement-providing portion, the data relating to a current status of the first entity;
• receiving a request at the second entity for pieces of advertising content that are available for display by the gaming portion;
• accessing the stored data at the second entity;
• determining a current status of the first entity based on the accessed stored data;
• and,
• excluding the piece of advertising content from a list of pieces of advertising content that are available for display by the gaming portion, in dependence upon the determining that the current status of the first entity is not-enabled for delivery of advertising content associated therewith.

A method comprising:

• providing a video game in execution on a gaming platform having communications with a communications network;
• providing a server within the communications network for delivering of advertising content to the video game, the advertising content retrievably stored in at least a storage location for access by the server;
• and,
• selectively disabling delivery of the advertising content to the video game, absent disabling of a network connection between the gaming platform and the server and absent deleting of the advertising content from the at least a storage location.

A method comprising:

• providing a video game in execution on a gaming platform having communications with a communications network;
• providing a server within the communications network for delivering of advertising content to the video game, the advertising content retrievably stored in at least a storage location for access by the server;
• and,
• selectively enabling delivery of the advertising content to the video game, the advertising content being by default disabled for delivery to the video game.