Method and system for delivering advertising content to video games based on game events and gamer activity
OwnerDaniel Willisinventor
Life of this patent
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Abstract
A method for conditional enabling of advertising spots within an advertising enabled game includes receiving data from an advertising enabled game. In particular, the data relates to each of a plurality of actions in isolation performed by a particular gamer while playing the advertising enabled game. Based on the data, a characteristic relevant to advertising is determined for the particular gamer. In dependence upon the determined characteristic content for being displayed to the gamer is selected.
Claims55
A method for conditional enabling of advertising spots within an advertising enabled game, comprising:
- receiving data from an advertising enabled game, the data relating to previous actions performed by a particular gamer while playing the advertising enabled game;
- identifying a pattern in the data, the pattern indicative of one of a behavioral tendency and a preference of the particular gamer;
- and,
- selecting content for being displayed to the particular gamer based upon the identified pattern in the data.
A method for conditional enabling of advertising spots within an advertising enabled game, comprising:
- providing a package for interacting with an advertising enabled game during a gaming session, the package comprising computer-readable code for gathering and storing information relating to gamer activity during the gaming session;
- receiving a transmission of data from the advertising enabled game, the data including the information relating to gamer activity;
- analyzing the data according to a processing algorithm;
- determining a characteristic of the gamer that is relevant to advertising, the determination based on the analysis;
- and,
- selecting content for being displayed to the gamer in dependence upon the determined characteristic.
A method for conditional enabling of advertising spots within an advertising enabled game, comprising:
- initiating an advertising enabled game on an online enabled platform;
- during a period of game play, gathering information relating to an outcome of an event within the advertising enabled game, the outcome influenced by the way in which a particular gamer interacts with an element of the advertising enabled game;
- at a time, providing the gathered information to a server for analysis;
- using a processing algorithm of the server, analyzing the gathered information to determine a characteristic of the particular gamer that is relevant to advertising;
- and,
- selecting content for being displayed to the particular gamer in dependence upon the determined characteristic.
A method for conditional enabling of advertising spots within an advertising enabled game, comprising:
- receiving data from an advertising enabled game, the data relating to each of a plurality of actions in isolation performed by a particular gamer while playing the advertising enabled game;
- based on the data, determining a characteristic relevant to advertising for the particular gamer;
- and,
- selecting content for being displayed to the gamer in dependence upon the determined characteristic.
Dependencies are inferred from the claim text.