Post-deployment spot creation

A method comprising:

• executing a video game to provide a video game session supporting a virtual environment with a computing device;
• loading thin client within a same computing device;
• identifying an occurrence of a predetermined game event;
• and,
• executing thin client in response to the identified occurrence, the thin client for impressing media upon a gamer.

A method comprising:

• providing a computing device;
• loading a thin client;
• loading alternative advertising content;
• loading video game software, the video game software for supporting a video game session;
• identifying at least an instance of an advertising spot within the video game session;
• for each identified instance of an advertising spot identifying a memory location associated with default content associated with the advertising spot;
• for each identified instance reviewing the alternative advertising content to determine if advertising content is available;
• and,
• when advertising content is available writing the advertising content in place of the default content.

A method comprising:

• providing a computing device;
• providing a game program;
• executing the game program using the computing device, the game program comprising a software hook for obtaining metadata, the game program for providing a virtual environment;
• obtaining metadata using the software hook;
• and,
• in accordance with the metadata, providing an advertising spot within the virtual environment.

A storage medium comprising data stored therein, the data for when executed resulting in execution of:

• providing a computing device;
• providing a game program;
• executing the game program using the computing device, the game program comprising a software hook for obtaining metadata, the game program for providing a virtual environment;
• obtaining metadata using the software hook;
• and,
• in accordance with the metadata, providing an advertising spot within the virtual environment.