Virtual shopping environment

Abstract

A shopping environment process includes determining when a shopper is in proximity to an item by detecting a wireless transmission from a shopper device associated with the shopper. A purchase price of the item is determined based in part on the identity of the shopper. A graphical interface of a shelving device associated with the item then displays the purchase price. The interface enables the shopper to purchase the item. The item is then included in a virtual shopping cart associated with the user if the user purchases the item. The shopper device may include a card reader enabling the shopper to associate with the shopper device by swiping a loyalty card. The shelving device can communicate with a customer database server by sending a wireless communication to an intermediate shelving device and transmitting the communication from the intermediate shelving device to a repeater device connected to a wired network.

Dependencies are inferred from the claim text.