Method of and apparatus for controlling the selection, initiation and execution of computer programs automatically and directly in response to the remote (or proximal) scan of special barcodes or other coded indicia, as by a publication reader scanning such a barcode therein to access on a viewable computer or TV screen or the like, supplemental pictorial and other material related to the publication and stored on an internet website that is automatically accessed by the computer in direct response to receiving the barcode scan signals from the reader, and without other human intervention

A method of enabling reader users to barcode-control the operation of a computer containing specific programs including pictorial and other material related to specific subject matters, that comprises, providing the user with barcode indicia encoded with digits and sequences thereof that respectively correspond to and digitally represent specific computer operational instructions for operating a specific program stored in the computer;

• enabling the user to select and scan a desired barcode indicia and transmit the scan signals to the computer;
• and responding at the computer to the receipt of the user-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any human intervention, apart from the user scanning the selected barcode indicia.

A method of enabling users to barcode-control the operation of a computer containing specific programs, providing the user with barcode indicia encoded with digits and sequences thereof that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;

• enabling the user to select and scan a desired barcode indicia and to transmit the scan signals to the computer;
• and responding at the computer to the receipt of the user-selected barcode scan signal transmission by thereupon directly translating the received scanned barcode digits and sequences into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any human intervention, apart from the user scanning of the selected barcode indicia.

A method of enabling reader users to coded-indicia-control the operation of a computer containing specific programs having pictorial and other material related to specific subject matters, that comprises, providing the user with indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;

• enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer;
• and responding at the computer to the receipt of the coded scan signal transmission by thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any intervention, apart from the scanning of the selected coded indicia.

A method of enabling users to coded-indicia-control the operation of a computer containing specific programs, that comprises, providing the user with indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;

• enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer;
• and responding at the computer to the receipt of the coded scan signal transmission by thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program, all without any intervention, apart from scanning of the selected coded indicia.

A method of barcode control of the operation of a computer containing specific programs, that comprises, providing barcode indicia encoded with digits and sequences thereof that respectively correspond to and digitally represent specific computer operational instructions for operating a specific program stored in the computer;

• scanning the barcode indicia and transmitting the scan signals to the computer;
• responding at the computer to the receipt of the barcode scan signals transmission in an application stored in the computer for translating the received scanned barcode digits and sequences directly into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any intervention apart from the scanning of the barcode indicia.

A method of coded-indicia control of the operation of a computer containing specific programs, that comprises, providing indicia encoded with coded elements thereof that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in a computer;

• scanning the coded indicia and transmitting the scan signals to the computer;
• responding at the computer to the receipt of the scan code signals transmission in an application stored in the computer for translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and operate said specific program, all without any intervention apart from the scanning of the coded indicia.

A method of barcode control of the operation of a computer-stored program, that comprises, receiving at the computer scanned digits of a barcode indicia encoded such as to represent and correspond to specific computer-operational instructions for initiating and executing such computer program;

• and responding to the received scan digits to effect the automatic and direct execution by the computer of said program.

A method of coded-indicia control of the operation of a computer-stored program, that comprises, receiving at the computer scanned code elements of a coded indicia encoded such that its code elements represent and correspond to specific computer operational instructions for initiating and executing such computer program;

• and responding to the received scan code elements to effect the automatic and direct execution by the computer of said program.

Apparatus for enabling reader users to coded-indicia-control the operation of a computer containing specific programs having pictorial and other material related to specific subject matters, having in combination, indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;

• means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer;
• and means for responding at the computer to the receipt of the coded scan signal transmission including a computer application translator for thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program and provide a screen display of the desired pictorial and other material stored in said specific program, all without any intervention, apart from the scanning of the selected coded indicia.

Apparatus for enabling users to coded-indicia-control the operation of a computer containing specific programs, having in combination, indicia encoded with code elements that respectively correspond to and represent specific computer operational instructions for operating a specific program stored in the computer;

• means for enabling the scanning of a desired coded indicia and the transmission of the scan signals to the computer;
• and means for responding at the computer to the receipt of the coded scan signal transmission including a computer application translator for thereupon directly translating the received scanned code elements into a corresponding computer-understandable instruction set of said specific program operational instructions to cause the computer thereupon to execute those instructions, thereby automatically and directly to cause the computer to initiate and execute said specific program, all without any intervention, apart from scanning of the selected coded indicia.

Apparatus for direct coded-indicia control of the operation of a computer-stored program, that comprises, a receiver at the computer for receiving scanned code elements of a coded indicia encoded such that its code elements represent and correspond to specific computer operational instructions for initiating and executing such computer program;

• and means at the computer for responding to the received scan code elements to carry out the operational instructions they represent and to effect the automatic and direct execution by the computer of said program.