Loading patent…
OwnerAlon Barzilay, Yuval Hamuz-Coheninventors
Estimating the term…
Within a digital television environment comprising an operator (34), a distribution network (58), at least one set-top box (32), the set-top box (32) is communicatively associated with at least one viewing device (50), an apparatus and method for using interactive applications within a digital television environment, the apparatus and method assisting in implementing credit-based marketing programs such as the retention of viewers, the apparatus and method comprising an interactive digital application located and executed within the at least one set-top box (32), an application interface (92) through which a call is executed, and a set-top box software module (59) for processing viewer actions associated with a manipulation of credits either locally or through sending and receiving of messages.
Within a digital television environment comprising an at least one operator head end, an at least one distribution network, an at least one set-top box, the at least one set-top box is communicatively associated with an at least one viewing device, an apparatus for using interactive applications within a digital television environment, the apparatus assists in the implementing credit-based marketing programs, the apparatus comprising:
Within a digital television environment comprising an at least one operator head end, an at least one distribution network an at least one set-top box, the at least one set-top box is communicatively associated with an at least one viewing device, a method for using interactive applications within a digital television environment, the method assists in implementing credit-based marketing programs, the method comprising the steps of:
Dependencies are inferred from the claim text.